Before anything else, values come first. Without clear, shared values, we wander independently and contradict one another.

Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business.

We over invest in finding top talent, knowing that recruiting and developing top talent is the root cause of all our success.

Entertainment, like friendship, is a fundamental human need; it changes how we feel and gives us common ground.

We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true.