Best Buy Social Media Policy
Be smart. Be respectful. Be human.
Guidelines for functioning in an electronic world are the same as the values,
ethics and confidentiality policies employees are expected to live every day,
whether you’re Tweeting, talking with customers or chatting over the
neighbor’s fence. Remember, your responsibility to Best Buy doesn’t end when
you are off the clock. For that reason, this policy applies to both company
sponsored social media and personal use as it relates to Best Buy.
What You Should Do
Disclose Your Affiliation: If you talk about work related
matters that are within your area of job responsibility you must disclose
your affiliation with Best Buy.
State That It’s YOUR Opinion: When commenting on the
business. Unless authorized to speak on behalf of Best Buy, you must state
that the views expressed are your own. Hourly employees should not speak on
behalf of Best Buy when they are off the clock.
Protect Yourself: Be careful about what personal
information you share online.
Act Responsibly and Ethically: When participating in online
communities, do not misrepresent yourself. If you are not a vice president,
don’t say you are.
Honor Our Differences: Live the values. Best Buy will not
tolerate discrimination (including age, sex, race, color, creed, religion,
ethnicity, sexual orientation, gender identity, national origin,
citizenship, disability, or marital status or any other legally recognized
protected basis under federal, state, or local laws, regulations or
Offers and Contests: Follow the normal legal review
process. If you are in the store, offers must be approved through the retail
What You Should Never Disclose
The Numbers: Non-public financial or operational
information. This includes strategies, forecasts and most anything with a
dollar-figure attached to it. If it’s not already public information, it’s
not your job to make it so.
Promotions: Internal communication regarding drive times,
promotional activities or inventory allocations. Including: advance ads,
drive time playbooks, holiday strategies and Retail Insider editions.
Personal Information: Never share personal information
about our customers. See the Customer Information Policies for more
Legal Information: Anything to do with a legal issue, legal
case, or attorneys without first checking with legal.
Anything that belongs to someone else: Let them post their
own stuff; you stick to posting your own creations. This includes illegal
music sharing, copyrighted publications, and all logos or other images that
are trademarked by Best Buy.
Confidential Information: Do not publish, post, or release
information that is considered confidential or top secret.
Basically, if you find yourself wondering if you can talk about something you
learned at work — don’t. Follow Best Buy’s policies and live the company’s
values and philosophies. They’re there for a reason.
Just in case you are forgetful or ignore the guidelines above, here’s what
could happen. You could:
Get fired (and it’s embarrassing to lose your job for something that’s so
- Get Best Buy in legal trouble with customers or investors
- Cost us the ability to get and keep customers
Remember: protect the brand, protect yourself.