The 30/60/90 Plan
A 30/60/90 is simply a plan of what hires will do in their first 90 days.
Ideally it should closely align with the Role Proposal you created for the job
in the first place.
A good 30/60/90 will be:
Very specific, with goals orientated around the original role proposal.
- Quantifiable, with specific targets to hit.
Bought into. Ideally the hire, having seen the role proposal, is going to
come up with their own 30/60/90 that you will sign off on. This will ensure
that they have bought into the plan.
- Achievable. Hires should be getting easy wins early on.
We suggest splitting out things the hire should learn from things the hire
should do, as well as splitting things out by time period.
We have created a sample 30/60/90 here for you to use as inspiration.
Goal: Meet everyone, gain context, figure out how to find
answers for different foundational questions and then find them
- What do the products do?
- Who are the types of people who use them? Why?
What do all the teams do? What are their goals and targets?
What does the growth team do? How does the team work together?
What content exists? What’s the content creation and publishing process?
What data is available? Where does it come from?
Participate in ongoing content projects: data playbook, CMO book, persona
Practice SQL, look through some tables, get an idea of how long it takes for
different queries to run
Review the Customer.io data index and add requests to Julie’s new Asana
Begin support for Clearbit X
Create drip campaign for X leads awaiting response
Create re-engagement campaign for X signup flow abandonment
- Publish a blog post
- Read as much as possible
Goal - Understand how we’re using content, explore how to maximize and expand
- What do the products do?
How can I identify customers across each product and their usage?
What types of people are consuming what types of content? How do they get
there? How much are they seeing?
- How can I connect some of these ideas to OKRs?
- Write a blog post
Set up CS alerts to provide early notification of changes in account
Continue to learn SQL, maybe look for an online course or a workshop
Create a visualization of our existing (and potentially future) content
How do people find different types of content? When? (Why?)
- How do they move between content types?
Not necessarily the same as
this onboarding diagram
the second image here, but these are the sorts of previous projects that made me think of
Based on learnings from visualization process above, find opportunities to
expand current content and start to build some out
Are there useful examples buried in a PDF that can be pulled into an
Can a great support article inspire a more specific blog post?
What can be quickly updated and resurfaced on social media?
Set up 10 (mostly simple but hopefully a few not-as-simple) A/B tests on
existing pieces of content, probably blog/email
Set up URL parameters in Customer.io and follow email contact back to
Goal - Take everything learned so far and begin to build
Start a newsletter that automatically delivers relevant blog content to
Set up, execute, and report on content-based website experiments, beginning
with the blog (but potentially other pages too)
Work with Brian on implementation and reporting
Simple example: add company name or industry into headline
Less simple example: link a targeted+related post dynamically within an
Do my part to improve Customer.io
Migrate “plain text” email to slightly plainer text to improve
Create a system for executing and reporting of multivariate testing
(more than two variants at once) in Customer.io
- Create naming convention
- Delete/archive old content
Create automated lifecycle emails that scale onboarding & customer
marketing / awareness (messages continue to add value, automate while
supporting any 1:1 interactions, create awareness / demand across all
- Set up a content bot
‘Do’ list by strengths
⬇ (Potential) Zone of Genius ⬇
- Booking and planning one- or two-person travel
Listening to other people’s stories and trying to offer new insight when I
feel like the insight I’m offering is valuable
Setting up new things I’ve never done before where I know I can execute
almost everything by myself (content bot)
Setting up new things I’ve never done before where I’ll get to work with
others (personalized newsletter, website experimentation)
Writing (or editing) things where I’m both interested and confident in the
subject and with reasonable time
- Testing things as many ways as possible and reporting results
Learning about data (figuring out how to use segments, copy/pasting SQL,
getting Liquid to calculate math, etc.)
- Visualizing things
Doing things I’ve done successfully many times before (setting up a static
newsletter, linear drip campaigns)
- Setting up integrations, configuring software
- Writing or editing things where I’m less familiar
- Organizing things, data/content migration, etc.
- Visiting the dentist
⬆ Opposite end ⬆