Amazon
Amazon

Amazon Working Backwards Press Release Example

The working backwards press release, as employed by Amazon, is a unique approach that encourages teams to envision the end result of a product before even starting the development process. By crafting a fake press release that describes the product's features and benefits, teams gain a clear understanding of the product's value proposition and the customer experience they aim to deliver. This methodology helps align teams and fosters a customer-centric mindset from the very beginning.

In this example, the press release introduces Circulert, an app designed to address the challenges faced by consumers when purchasing desired products. It highlights the app's ability to notify users about product availability and price drops, eliminating the need for manual checks on retailer websites or sifting through numerous emails. Testimonials from satisfied users validate the app's effectiveness in preventing missed opportunities. The release concludes by inviting readers to visit circulert.com to experience the time and money-saving benefits of the app, ensuring readers are left with a call-to-action.

Amazon Working Backwards Press Release Example

CIRCULERT APP ALERTS SHOPPERS WHEN THE PRODUCTS AND SERVICES THEY WANT BECOME AVAILABLE OR DROP IN PRICE

If a product or service isn’t available today or at the right price, Circulert helps shoppers buy it later, for less.

SEATTLE – January 1, 2021 - Circulert, a Seattle company, today launched a new application for iOS and Android that notifies users when the products and services they want or need become available for sale or drop in price. 

Many items consumers want to buy aren’t available today, or the price might not be quite sharp enough to prompt a purchase. If there’s a specific brand of clothing you like, you have to keep checking retailer websites so see if they’ve released a new line, or spend time looking through a slew of daily emails from every retailer you’ve ever shopped from to find the one email that tells you about new products you care about. How often have you found out that your favorite band is playing a show in your town after all the tickets are sold out? How often have you picked through “web specials” of your favorite clothing line when they go on discount, only to find that the only sizes still available of that one product you love are XXL of XXS? Too often.

Circulert solves these problems by telling you when you can buy the things you want, or buy the things you want at the price you want. No more work. No more missing out. Circulert learns about the products and services you care most about, and then sends you only the notifications you want. You can choose the notification style or frequency, or view a feed of recent alerts. You are in control. At launch, Circulert can send you availability or price drop notifications for products like clothing, music, or books from your favorite brands, artists or authors. Circulert can also tell you when your favorite band schedules a show in your town, when a flight between you and your long-distance partner is a screaming deal, or when the price of that sweet new tech bauble drops below the amount your spouse is likely to notice on the credit card statement.

“Our goal with Circulert is to take the hassle out of buying things later,” said Ian McAllister, creator of Circulert. “There are tens of thousands of retailers on the web selling everything imaginable. Circulert helps consumers filter out the noise and all the stuff they don’t need, and helps them get the things they do need at the best price, saving them time and money.”

To try out Circulert, go to Circulert.com and download the app for iOS or Android. Connect the app to your Amazon, Ticketmaster, and other online accounts, and then review the suggested alerts. Circulert will then send you only highly relevant notifications when the items you want are available at the right price. You can star items that you want to get back to easily, share them with friends and family, or follow through and buy them.

 “I absolutely hate missing out on a great deal,” said Clare Keating, a nurse in Seattle. ”To make sure I don’t miss out I used to have to hit my favorite websites every few days. With Circulert, I found out about great deals right away and never miss out.”

If you want to save time or money (or both!), visit circulert.com today.


The working backwards press release, as employed by Amazon, is a unique approach that encourages teams to envision the end result of a product before even starting the development process. By crafting a fake press release that describes the product's features and benefits, teams gain a clear understanding of the product's value proposition and the customer experience they aim to deliver. This methodology helps align teams and fosters a customer-centric mindset from the very beginning.

In this example, the press release introduces Circulert, an app designed to address the challenges faced by consumers when purchasing desired products. It highlights the app's ability to notify users about product availability and price drops, eliminating the need for manual checks on retailer websites or sifting through numerous emails. Testimonials from satisfied users validate the app's effectiveness in preventing missed opportunities. The release concludes by inviting readers to visit circulert.com to experience the time and money-saving benefits of the app, ensuring readers are left with a call-to-action.

Related examples in Product Requirements Document (PRD)
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Amazon
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PRD: [Project Name]