Project Brief
Asana's Project Brief template helps teams streamline their project management efforts by providing a structured framework that fosters clarity, collaboration, and informed decision-making.
It begins by providing background information to give context to the project before presenting problem statements that highlight the challenges users face in achieving their desired outcomes. The template sets clear goals for success, outlining the positive impact Asana can have on project management. It also includes non-goals to clarify the scope of the solution. The rough scoping and timeline section outlines the project's scope, size, and rollout plan. Key trade-offs and decisions are discussed, along with concept mocks and prototypes to illustrate the features.
With Asana's framework, teams can streamline their project management efforts, enhance internal communication, and increase the likelihood of successful project outcomes.
Project Brief
Background
Help the audience understand the context behind why we are doing this project.
Problem Statements
- I am <who> . I am trying to <outcome/job>. But <problem/barrier> because <root cause> which makes me feel <emotion>.
Goals
- Goal / What success looks like
- Goal / What success looks like
Non Goals
- Non Goal
Hypothesis:
If we <achieve/enable X>, then <user behavior Y changes in this way> leading to positive metrics Z. Include guesses for size of the win on specific metrics, using past launches as a baseline.
Vision Narrative
Tell your use cases in story format, starting before the user encounters your feature and including their thoughts and motivations. Show how the feature fits into the users' lives and has a big impact.
Rough Scoping & Timeline
At a high level, what's included in V1 vs. later versions? How big of a project is this? What's the roll out / testing plan? Consider the major pieces of functionality, Mobile, Platform, Internationalization, Entry Points, User Onboarding, Premium.
Key Trade Offs & Decisions
- For example, were there any alternatives considered?
Concept Mocks
Include some mocks or a prototype to illustrate the concept.
--------------------- Review Project Brief before continuing-----------------
Project Proposal
Proposal
Detailed mocks & feature requirements. You can start by expanding on the scoping section from the brief. Work with your engineers & designer to ensure you've gone into enough detail and covered all of the cases.
Risks & Mitigations
Brainstorm things that could go wrong with your team and partner teams. For each risk, plan appropriate mitigations.
Open Questions
Gather open questions here while the spec is in progress.
Appendix: Research
Include useful research, such as competitive analysis, metrics, or surveys.
Asana's Project Brief template helps teams streamline their project management efforts by providing a structured framework that fosters clarity, collaboration, and informed decision-making.
It begins by providing background information to give context to the project before presenting problem statements that highlight the challenges users face in achieving their desired outcomes. The template sets clear goals for success, outlining the positive impact Asana can have on project management. It also includes non-goals to clarify the scope of the solution. The rough scoping and timeline section outlines the project's scope, size, and rollout plan. Key trade-offs and decisions are discussed, along with concept mocks and prototypes to illustrate the features.
With Asana's framework, teams can streamline their project management efforts, enhance internal communication, and increase the likelihood of successful project outcomes.
