[Initiative Name]
Designed to streamline and optimize the planning process, SeatGeek's product initiative 1-pager template empowers teams to deliver smoother and more efficient product changes.
The template guides to carefully consider all angles of the project, from well-chosen deadlines to ensure timely execution of the initiative, to the exploration of various design directions. Initial ideas, key decisions and a final direction are all recorded, ensuring a collaborative and well-documented process.
Armed with SeatGeek's product initiative 1-pager template, product teams can effectively track the progress and impact of projects both quantitatively and qualitatively, ensuring better-informed decisions for future iterations.
[Initiative Name]
Direct questions to: [product owner] or [#project-slack-channel]
Last updated: [MMM DD YYYY]
What
Describe the initiative. Keep it high level and use plain language.
Why
Why should we work on this? Include how it aligns with business and user goals.
Success Criteria
What does success look like? Include quant and qual metrics as appropriate.
[Optional] Overview
Team
Product Management: TBD
Product Design: TBD
User Research: TBD
Analytics: TBD
iOS: TBD
Android: TBD
Web: TBD
Backend: TBD
Keep Informed: TBD
Stakeholder X: TBD
Stakeholder Y: TBD
Related Links
OKRs
FAQs
Internal Documentation
Press Release
Loom Demo
[Optional] Upcoming Milestones
[Optional] Decision Journal
[Optional] Meeting Notes
[Date] - [Description]
- Add agenda, notes, action item
Product Spec
This section gives us a consistent way of making sure we’re working on the right problems before diving into solutions.
Alignment
How does this initiative tie to broader team or company goals and strategies?
Key Insights and Inspiration
What key insights (quant or qual) and inspiration (including competitive research) should be considered when refining the problem and exploring solutions? Please add any related links or dashboards.
Problem Statement
What’s the underlying problem we’ve observed? How do we know this is true?
Hypothesis & Impact
We believe [capability], will lead to [outcome], which will result in [metric change] by [date]. Include guesses for the size of the win.
Constraints
What are the key constraints, deadlines, or hard requirements to consider?
Non-Goals
Are there any related problems that we want to explicitly ignore for now?
Design Exploration
This section helps us ensure a collaborative and divergent design process. It also helps us document previously considered directions and rationales for large design decisions.
🔗 Figma Link
Initial Ideas
Document any initial ideas or user stories that should be considered when exploring solutions.
Explored Directions
Document the main directions being considered, along with links to the design artifacts.
Key Decisions
Document any key decisions that were made.
Decided Direction
Describe which direction was chosen to move forward with and why it was chosen.
Inspiration
Designed to streamline and optimize the planning process, SeatGeek's product initiative 1-pager template empowers teams to deliver smoother and more efficient product changes.
The template guides to carefully consider all angles of the project, from well-chosen deadlines to ensure timely execution of the initiative, to the exploration of various design directions. Initial ideas, key decisions and a final direction are all recorded, ensuring a collaborative and well-documented process.
Armed with SeatGeek's product initiative 1-pager template, product teams can effectively track the progress and impact of projects both quantitatively and qualitatively, ensuring better-informed decisions for future iterations.
