Forbes
Forbes

Project Pitch: [Project Name]

Forbes's comprehensive project pitch template offers a structured approach for companies to assess their project plans and win over stakeholders. Users of the template are guided to explore alternatives and workarounds supported by relevant data, including usage frequency, related metrics, user feedback, and market/competitive analysis. Real-life examples and testimonials add credibility to the pitch.

It also prompts companies to propose high-level solutions, encouraging the exploration of multiple options, and emphasizes the need to measure success using direct metrics and monitor contextual metrics to ensure a comprehensive evaluation. Companies are advised to consider risks, edge cases, and potential challenges, aiming to solve key problems without introducing new ones.

With the Forbes Project Pitch Template, companies can confidently present their projects, providing a clear roadmap to address the identified problem or opportunity effectively.

Project Pitch: [Project Name]

Background

What is the problem / opportunity?

This section provides the background of the project, including what the key problem/opportunity exists and why it's important.

Who does this affect?

  1. Target Users
  2. Usage: Frequency/Volume
  3. Stakeholders

Why should we address this now?

  1. What are the implications if not addressed now?
  2. Alternatives/Workarounds

What additional supporting data exists?

  1. Usage: Frequency/Volume
  2. Related Metrics
  3. User Feedback
  4. Market/Competitive Analysis
  5. Examples +Testimonials
Section Output: Should we address this in the near future?

Solution

This section outlines one ore more potential solutions to address the problem/opportunity identified in the Background section.

What is the proposed solution?

  1. Solutions should be high-level. The goal is to evaluate potential solutions for feasibility and high-level effort only. Details can be filled in later on.
  2. Although an initial solution is proposed, multiple solutions should be explored with the team. The idea is to explore all the possible ways to address the project, not only the initial or most elegant idea.

How will we measure success?

  1. What metrics will directly measure success?
  2. What contextual metrics should we monitor?

What risks or edge cases are worth considering?

  1. How likely are we to solve the key problems?
  2. Do we risk introducing new challenges or issues?
  3. Will it be easy enough to use for target users?
  4. How likely are we to gain adoption?

How much effort will this require?

  1. What is the size of the project (s/m/l)?
  2. What is our level of confidence in building the proposed solution?
  3. Are there complexities or dependencies worth noting?

Related Documents

  1. Flow diagram
  2. Sketch/Wireframe
  3. Technical Docs
Section Output: How should we address this and what is the cost?

Forbes's comprehensive project pitch template offers a structured approach for companies to assess their project plans and win over stakeholders. Users of the template are guided to explore alternatives and workarounds supported by relevant data, including usage frequency, related metrics, user feedback, and market/competitive analysis. Real-life examples and testimonials add credibility to the pitch.

It also prompts companies to propose high-level solutions, encouraging the exploration of multiple options, and emphasizes the need to measure success using direct metrics and monitor contextual metrics to ensure a comprehensive evaluation. Companies are advised to consider risks, edge cases, and potential challenges, aiming to solve key problems without introducing new ones.

With the Forbes Project Pitch Template, companies can confidently present their projects, providing a clear roadmap to address the identified problem or opportunity effectively.

Related examples in Project Briefs
Asana
Asana
Project Brief
Monzo
Monzo
Product proposal template