Press Release
Discover Amazon's innovative strategy for product decision making, the Working Backwards process. This customer-centric approach has been the driving force behind the company's success, ensuring that every product, feature, and service is designed with the end user in mind. By starting with a press release, Amazon's product teams can focus on addressing customer needs and expectations from the very beginning, leading to exceptional customer experiences.
The Working Backwards process begins by identifying a customer problem or need, then writing a fictional press release to announce the new product or feature. This press release highlights the problem it solves, key features, and benefits it offers to the customers. Creating a list of Frequently Asked Questions (FAQs) further clarifies the product's purpose, functionality, and implementation.
Embrace Amazon's press release approach to transform your product decision-making process. By refining and iterating the press release and FAQs, product teams can align their goals with customer expectations. Experience the power of the Working Backwards process and propel your products to new heights of success.
Press Release
Heading: Name the product in a way the reader (i.e. your target customers) will understand. One sentence under the title.
Subheading: Describe the customer for the product and what benefits they will gain from using it. One sentence only underneath the Heading.
Summary Paragraph: Start with the city, media outlet, and your proposed launch date. Give a summary of the product and the benefit.
Problem Paragraph: This is where you describe the problem that your product is designed to solve. Make sure that you write this paragraph from the customer’s point of view.
Solution Paragraph(s): Describe your product in some detail and how it simply and easily solves the customer’s problem. For more complex products, you may need more than one paragraph.
Quotes & Getting Started: Add one quote from you or your company's spokesperson and a second quote from a hypothetical customer in which they describe the benefit they are getting from using your new product. Describe how easy it is to get started, and provide a link to your website where customers can get more information and get started.
Discover Amazon's innovative strategy for product decision making, the Working Backwards process. This customer-centric approach has been the driving force behind the company's success, ensuring that every product, feature, and service is designed with the end user in mind. By starting with a press release, Amazon's product teams can focus on addressing customer needs and expectations from the very beginning, leading to exceptional customer experiences.
The Working Backwards process begins by identifying a customer problem or need, then writing a fictional press release to announce the new product or feature. This press release highlights the problem it solves, key features, and benefits it offers to the customers. Creating a list of Frequently Asked Questions (FAQs) further clarifies the product's purpose, functionality, and implementation.
Embrace Amazon's press release approach to transform your product decision-making process. By refining and iterating the press release and FAQs, product teams can align their goals with customer expectations. Experience the power of the Working Backwards process and propel your products to new heights of success.
