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Why Mark Zuckerberg's Writing Style Erodes Our Trust in Facebook
Earlier this week, in a post he wrote on Facebook to celebrate his company's 15th birthday, Mark Zuckerberg raised the ire of Facebook's critics yet again. Authors, journalists, researchers, and academics from across the internet pilloried Zuckerberg for his tone, his use of jargon, and his attempts to deflect…
How Jeff Bezos Turned Narrative into Amazon's Competitive Advantage
There's probably no technology company that values the written word and produces written output quite as much as Amazon. At Amazon, meetings to present ideas start not with PowerPoint slides but with narratively structured memos.
3 Ways Elon Musk's Bad Writing Habits Hurt Tesla's Performance
With SpaceX and Tesla, Elon Musk has built two of the most valuable and disruptive companies of the last few decades. To some, he's the quintessential Silicon Valley founder: inspirational, courageous, forward-thinking.
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